Marketing and Public Relations in the Art World






Join us to explore and learn game-changing marketing and public relations techniques specific to gaining and retaining business in the art world. This course is perfect for artists, galleries, non-profits, museums, and art event organizers worldwide.  The course offers successful strategic marketing campaigns, digital strategies, and events that help tell the story that will drive business. Since the pandemic, the stories and methods for telling these stories has changed forever. Case studies of successful campaigns and in-depth conversations with communications and art marketers, journalists, and advisors will provide grounded perspectives to complement the student experience. Some materials that a student will create by the end of this workshop include: a press release, a content marketing monthly calendar, a well research marketing channel for your brand, and a detailed customer awareness journey. *10 students minimum required